By Bobbie is growing Meet the collection
For all your softer hours

Sleep, play,
repeat.

Prints with personality. Pieces for staying in, stepping out, and making everyday rituals a little more yours.

Explore the collection
A playful pillow fight in Good Luck Bobbie and Breakfast in Bed pajamas
A little lucky A little lovely Entirely By Bobbie
The print stories

Pick your kind of morning.

Two original prints, made to feel like your favorite part of the day. The matching tee-and-shorts sets are the beginning.

01 / Pajamas for women

The sleep sets

Easy tees, matching shorts, and prints worth waking up for.

The lucky oneFlat lay of Good Luck Bobbie pale blue printed tee and shorts set
Tee + shorts

Good Luck Bobbie

Soft blue with clovers, tiny florals, lucky charms, and little red hearts. A wink of good fortune for slow mornings.

The breakfast oneFlat lay of Breakfast in Bed white printed tee and shorts set
Tee + shorts

Breakfast in Bed

Cherries, strawberries, bows, teacups, and croissants scattered across crisp white. Breakfast plans: optional.

02 / Wear the feeling

The feel-good sweats

Two little reminders you can wear on repeat.

The loving one
Chocolate brown You Are Loved hoodie, frontMatching chocolate-brown wide-leg sweatpants
Women’s sweat set

You Are Loved

A hoodie and wide-leg pants with a colorful reminder on the front and a playful illustrated back.

Close view of the back artwork on the You Are Loved hoodie
The precious one
White Life Is Precious sweatshirt, frontMatching white wide-leg sweatpants
Women’s sweat set

Life Is Precious

A statement top with a cherub, ribbons, and flowers—made to pair with matching wide-leg sweats.

Close view of the back artwork on the Life Is Precious sweatshirt
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03 / Little Bobbie

Small people.
Big cozy energy.

Matching comforts for their coziest rituals: hooded towels in both print stories, plus feel-good hoodies made just for little ones.

Child wearing the Good Luck Bobbie hooded towelGood Luck Bobbie blue hooded towel laid flat
Kids hooded towel

Good Luck Bobbie

A soft blue wrap covered in lucky charms, tiny florals, and sweet little hearts.

Child wearing the Breakfast in Bed hooded towelBreakfast in Bed white hooded towel laid flat
Kids hooded towel

Breakfast in Bed

Cherries, teacups, bows, and croissants for post-bath snuggles and sleepy mornings.

Navy kids You Are Loved hoodie, frontNavy kids You Are Loved hoodie, back
Kids hoodie

You Are Loved

A navy cozy layer with a bright front message and the full illustrated reminder on the back.

Navy kids Life Is Precious hoodie, frontNavy kids Life Is Precious hoodie, back
Kids hoodie

Life Is Precious

A navy hoodie with a cherub-and-ribbon design front and back—made for everyday magic.

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Good things happen in comfy clothes.
A little more By Bobbie

Made for the moments in between.

By Bobbie is a playful world of pajamas, sweats, and little comforts. We believe the pieces you reach for most can feel easy and still make you smile.

First up: two print stories and two feel-good messages, with coordinating pieces for grown-ups and little ones.

Meet Bobbie ↗
Shop the collection

Your cozy era starts here.

See what’s available in the By Bobbie Etsy shop.

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